LIVELY Launches Activewear
I'd like to think of myself as a Lively OG. In 2016 when I began this blog one of the first brands I started working with was Lively . During this time Lively was a young brand itself and we were a match made in underwear heaven. You can read some of the other times I worked with lively here, here and here
I love Lively's coined term 'Leisurée' and in my early days thats what drew me to the brand. Lively's aesthetic for undergarments blurs the lines between lingerie, swimwear and activewear. So when I heard that the brand that I love that strives to empower and build women up was launching activewear I took a small standing ovation. AND. LADIES (and maybe gents). THEY. DID. NOT. DISSAIPPOINT!!!
SLEEK. FITTED. SUPPORTIVE. HIGHWAISTED.... NEED I SAY MORE????
photos taken by my talented friend Christopher Berry